Healthy Fast Casual Chain Grows Footprint in the Natural State with Second Location
Minneapolis, MN (RestaurantNews.com) CRISP & GREEN®, a fast-casual dining destination known for its convenient, chef-crafted and health-focused menu, is expanding its presence in Northwest Arkansas with the December 16 opening of a new Springdale location. This marks the brand’s second Arkansas restaurant, following the success of CRISP & GREEN in Bentonville, which opened in 2023 and quickly developed a loyal fanbase.
“As we approach our 10-year anniversary next year, Springdale represents another significant step in our mission to make healthy, delicious food available to more communities,” said Steele Smiley, Founder and Executive Chairman of CRISP & GREEN. “Arkansas continues to demonstrate strong demand for high-quality, wellness-driven dining, and we’re proud to deepen our roots in the region.”
The new Springdale restaurant will be operated by The Green Guys, LLC, a CRISP & GREEN franchise partner since 2022 and owner of the Bentonville location. With Springdale now open, The Green Guys expect to further scale the brand throughout the state, reinforcing CRISP & GREEN’s long-term commitment to bringing nutritious food to more guests throughout the state and around the country in thoughtfully selected markets.
“Our Bentonville opening exceeded expectations and showed us just how much Arkansans value flavorful, health-forward dining options,” said Tony Airoso of The Green Guys. “We’re excited to expand into Springdale and bring real food that fuels every routine to more guests across the region.”
CRISP & GREEN expansion activities are underpinned by a unique model that balances corporate-owned restaurants with a growing roster of franchise partners, ensuring consistency in execution while scaling quickly to meet demand. Since its founding in 2016, CRISP & GREEN has carved out a distinctive niche in the healthy fast-casual space, blending chef-crafted convenience with a commitment to wellbeing. From craveable grain bowls, hearty salads, low carb wraps, functional smoothies and more, every menu item is designed to energize every lifestyle. More than just a restaurant, CRISP & GREEN has become a wellness hub where guests gather to fuel body and mind.
To celebrate the Springdale opening, CRISP & GREEN is offering a Grand Opening Free Food event from 10:30 a.m. to 1:30 p.m. on December 16, where guests can enjoy a complimentary entrée. Recipients must download the CRISP & GREEN app and scan their loyalty account at checkout to receive their free entree. As part of its mission to empower healthier communities, CRISP & GREEN will also host a free Wellness Series event on December 20 at 9 a.m. All are invited to meet at the restaurant for a Sweat & Sculpt group workout led by renowned fitness influencer Nicole Roggow. Attendees can reserve their spots now by registering on Eventbrite. The event will be followed by CRISP & GREEN food sampling and premium wellness brand activations at the restaurant.
Located at 5761 W Sunset Ave., Suite H, the Springdale CRISP & GREEN will be open daily from 10:30 a.m. to 9 p.m. For more information on the brand, visit CrispAndGreen.com and follow @crispandgreen on Instagram and Facebook.
About CRISP & GREEN®
CRISP & GREEN® is a fast-casual dining destination offering chef-crafted healthy menu options including salads, grain bowls, smoothies, wraps, acai bowls and more. Founded in 2016, the lifestyle brand is dedicated to supporting guests’ wellness journeys and providing the ingredients for the next era of wellness. With almost 50 locations across the U.S., CRISP & GREEN is rapidly expanding, driven by its “Live Crisp” ethos – serving up hospitality, community, and seasonally-minded healthy dishes in equal measure. For more information, visit CrispAndGreen.com.
Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com
408-514-7436
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